To stand out in the book market you have to think outside the book, beyond the story you are writing.Do you as an author bring any added value, knowledge, or expertise to the world in addition to your book? If you do, that is a marketing tool in your bag. Any aspect of your interests, experiences, profession, or life outside of and within the writing world could lead to audience exposure and interested markets.
It's Time to Think Outside the BookYour book is an extension of yourself, a form of self expression. It can transmit your skill, your interests, dreams, traditions, education, point of view, loyalties, ideals, values, bias, ideas, hopes, agenda, convictions, frustrations, loves, curiosities, anger, illusion, temptations and fears. Every character has grown from thoughts and experiences that you have had. Every plot twist and turn first wound through your imagination. Loyal fan bases are often eager to interact with and curious about the life, mind, and/or interests of their favorite authors. Use that to tendency to your advantage.
Marketing research reveals that it takes on average three visits to a website before any purchases will be made. You have a book ready to market. How will you get reader attention? How are you going to entice people to visit your website repeatedly, until they decide to buy your book?
Books do not have the same value to readers as they did in eras of the past. Gone are the days when wealth was determined by the size of your library. Books have competition as suppliers of news, entertainment, education, and inspiration. Audiences have a thousand distractions and options to choose from in the form of the Internet, TV, Film, Theater, Sports. . . need I go on? Bringing audiences back to your site is gong to be an important focus for your online marketing activities. This is guerrilla marketing we are talking about. You have to be able to stretch your reach beyond what has worked in the past and try new tactics.
Once a book is published it isn't changing. The story is over, it isn't going anywhere and your audience knows it. Where as, your life is still growing, and that is where things get interesting. Find a way to interact with or engage your audience further than the immediate entertainment value of your book. Attach your book to a cause, or an interest group you belong to. Use your website to promote what you have to offer the world in addition to your book.