Tuesday, July 14, 2015

TIP Tuesday: Making Friends in Facebook Groups- a Smart Guerilla Strategy

"Guerrilla Marketing: the employment of unconventional ways of advertising, using smaller budgets and a larger imagination, to capture the attention of consumers."

Marketing outside of the box. If you want to attract attention to your work. . . 

Be different. Stand out. Be unexpected. 

Authors have to be smart about finding and cultivating their audiences. In today's book market the self published author has to take the fate of their book in hand and get busy engaging audiences to build interest and encourage purchasers. How are they doing it? 

Audience engagement is important for SEO and for increasing sales. 

Take a tip from author Mary E. Martin . . . Make friends.

Mary is the kind of author whose books provoke thought. She uses Jungian ideas and themes in her books and when writing her blogs. She can talk about the essays of Joseph Campbell and isn't shy about opening touchy discourse about current affairs, challenging the established cultural paradigms.
So, it is no surprise that I have found her pushing buttons and raising the caliber of  philosophical discussion in several popular Facebook groups with a Jungian or Campbell focus.

What is she doing? She is making friends and adding to the following of her blog and fans of her work in the process.
If you follow her group activity, as I have done, you'll notice that she participates in group discussions. She asks questions, poses intellectual challenges, proposes ideas, and generally engages with other Facebook group members through comments. Next, after she has gotten a number of lively responses, she shares with the group that she has used the group thread for inspiration in a blog she has written, and invites them to comment. Using this tactic, she is successfully moving traffic to her blog, growing the number of friends she is reaching and the quality of comments her threads attract. She is taking her content to the places where the intended audience of her books visit on Facebook, and her tactic for attracting interest is working.

Mary E. Martin is the author of two trilogies: The Osgoode Trilogy, inspired by her many years of law practice; and The Trilogy of Remembrance, set in the glitter and shadows of the art world. Both trilogies will elevate the reader from the rush and hectic world of today and spin them into realms of yet unimagined intrigue. Be inspired by the newly released and final installment of The Trilogy of Remembrance, Night Crossing. Presently, The Drawing Lesson is a Wattpad Featured novel which you can read in its entirety through Wattpad.com

Monday, July 13, 2015

BlogTalkRadio Interview with Mary E. Martin, Author of The Trilogy of Remembrance

Are you looking for the kind of book which carries you deeper into yourself? What about the kind of book which challenges your preconceptions of life? Do you ever long to enter the sacred mystery, the places where meaning and purpose reside? If you are, The Trilogy of Remembrance is a series that will inspire you.

Author Mary E. Martin is not the average writer. Her work is thoughtful and provocative on levels most books never explore. Full of lush imagery and rich language, Martin's work provokes thought without imposing answers or giving too much. She asks you to join the journey of her characters toward personal transformation, for the gratification of expansion.

Please join me as I host this Blogtalkradio interview with guest author Mary E. Martin, as we discuss The Osgoode Trilogy and the Trilogy of Remembrance.

Hear the author speak about the differences between her two trilogies's protagonists; how each protagonist and series allowed her to explore her chosen themes differently. Martin answers questions about series development, and her creative writing process, as well as real world influences on character creation. She speaks about using setting for greater effect in writing and shares details about where blogging is taking her creatively on the Internet.

Check Out Books Podcasts at Blog Talk Radio with inkslngrswhmz on BlogTalkRadio

Friday, July 3, 2015

Author Ludwig Sawicki Celebrates a 5th Publishing Anniversary of "Confessions of An Ex-Gun Dealer"

I would like to congratulate one of the most entertaining authors I have ever had the privilege to review and interview, on his 5th year publishing anniversary, by re-posting my review of his work and the podcast interview we did together for WITS back on Friday, November 26, 2010.

I look back on the time we shared preparing and recording that interview with a recollection of surprised and genuine appreciation for how much I enjoyed both the author and the reading. Sawicki is a charming and entertaining conversationalist that has a talent for spinning a tale and a knack for writing. I would love to see more writing come from him and that is my secret ambition in re-posting my review.

If your are out there reading this post Mr. Sawicki. . . You have an interested reader in me. I hope you are still writing. Congratulations on the publishing anniversary of your exceptionally entertaining book.

To listen to that WITS interview and an author read excerpt from, Confessions of An Ex-Gun Dealer, go to http://inkslingerswhimsey.blogspot.com/2010/11/confessions-of-ex-gun-dealer-interview.html

Title: Confessions of An Ex-Gun Dealer
Author: Ludwig Sawicki
Publisher: Outskirts Press (July 14, 2010)
Language: English
ISBN-10: 143275839X
ISBN-13: 978-1432758394
Rating: 5/5 Star!
Reviewed by: Vonnie Faroqui

Confessions of an Ex-Gun Dealer - A Side Splitter with Bang Appeal

Since we are into confessions . . . I have one of my own to make. I am a bleeding heart liberal, love animals and although I am not anti-gun I am close to it. When I first picked up this book I was skeptical about how fair I could be to the author and what kind of review I would give. That being said, I really, truly, deeply enjoyed this book.

Southern gentlemen and the Irish aren't the only natural storytellers. Author Ludwig Sawicki can spin out a tale with the best of them. Confessions of an Ex-Gun Dealer is a humorous, intelligent, straight shooting, and honest memoir that reveals much about life. No time is wasted in political correctness and yet the book has a charm about it that allows the reader to remain comfortable, even when challenged with setting aside personal bias.

Sawicki's love of guns is infectious. His knowledge and experience is vast and yet woven into the book with such ease one hardly realizes they are receiving an education. There is an incredible level of joy and love conveyed in every character description and tale. The people and accounts shared by the author seem to come alive.

There are strange things done by men with guns, for the love of the hunting trail . . .
This is a great book for anyone who enjoys the hunting and the shooting sports but it is also a wonderful study in human resilience, determination, and character. The book is full of life experience and wisdom, business acumen, and best of all laughter. Sawicki is damn funny and an astute observer of human nature.