It is Tip Tuesday!
Expand your online marketing reach by developing SEO best practices and knowledge.
Tuesday's Term of the Day:
External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). ~ moz.com
For our purposes and understanding, external links are those which originate on another site or domain and lead traffic to you and your website. External links are the most coveted and influential for SEO ranking, as they are harder to manipulate and therefore viewed by search engines as a more reliable indicator of popularity and relevance. Sometimes you will hear these links referred to as back links.
Developing good network relationships with other theme or interest related bloggers and site owners, in order to establish links between pages, is one way of acquiring external links for your blog or web page. This form of linking is referred to as reciprocal linking. Often these kind of relationships are used in multi-site linking where sites band together to create and use links for SEO. Trading articles, offering promotional support, participating in virtual tours, blog jogs, and incentive giveaways are just a few of the creative link building tactics used by savvy marketers who wish to establish reciprocal external links, drive Internet traffic, and raise SEO page rankings.
Another form of external link that will benefit your SEO ranking and lead Internet traffic to your door is one way links: those which come from articles, reviews, media releases, forum or comment signatures, and bylines that lead back to you. You can create many of these links through your own activity and through reciprocal relationships.
Directory links are external links which generally lead traffic seeking resource material and information. Having your site listed for expert content in a directory can be very useful to your SEO relevancy standings.
Acquiring and creating external links is an important step along the path of marketing your book, brand, product or personality online. They are valuable to search engines because they help measure two key factors, popularity and relevancy. More about that another Tip Tuesday.
The more you know the more you grow.
Great day to you.