Tip Tuesday: Site Popularity and Relevancy

It is Tip Tuesday!

Expand your online marketing reach by developing SEO best practices and knowledge.

Search engines are designed to crawl and index hundreds of millions of web pages. In doing this the Google search engine makes heavy use of hypertext in collecting data for analysis and categorization of variables, and trends. It uses data gained from hypertext, including links, to establish relationships, popularity, and relevancy of and between pages. The PageRank algorithm used by Google counts hyperlinks as determining factors in popularity. Pages with the most external links pointing at them are considered the most popular.

Link relevancy is determined by both the content of the source page and the content of the anchor text. It is a natural phenomenon that occurs when people link out to other content on the web.

Tuesday's Term of the Day:

Popularity and Relevancy

Q:  What is the importance of "popularity and relevancy" in search engine ranking?

A: Popularity combined with relevancy metrics determine the best results for a given search query. When determined relevant for a particular query, the most popular and relevant pages become the first pages listed in Google's results.    

This is why elevating your popularity and relevancy with search engine page ranking is an important area of focus for any marketing strategy.

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