|"Content is King" for Google's Panda|
Google's newest page ranking algorithm, Panda, is smarter than ever, able to recognize and make relevant content distinctions. This has had a deep impact in online marketing circles and spammy strategies aren't going to yield results.
Google Releases the Panda
In February of 2011, internet marketers everywhere were shocked. Google had released a new update, and with it, changed the way SEO would work forever.
At first, it was difficult to know exactly what the damage was. Massive "authority" websites were reporting HUGE losses in traffic. But it wasn't mindless destruction - no, Google's latest update targeted a specific group of websites with surgical precision.
These were websites who played a crucial role in SEO. Websites like:
Online Forums and Message Boards
Web 2.0 "write-and-earn" Websites (HubPages, Squidoo, etc.)
Online Informational Sites (eHow)
The SEO process relied heavily on these types of websites. Since building backlinks was the most important part of the process, these websites were used to get quick and easy links.
And not just any links - the best type of links you could have. Links on pages with relevant information to your website (written by you). Links in the content of this relevant information. Links Google, before the update, loved. ~ SEOSiteCheckUp.com
How Does this Impact Authors, and Book Marketing?
It is my opinion that, done with integrity and sincerity, the old strategies are still going to serve authors. If you aren't abusing the system these changes may in fact help you by eliminating many of those competing in the market who are.
Genuine comments and posts in online forums and message boards, comments which include discrete anchor links within a signature or byline, are still likely to be approved and, as long as the links lead back to reputable content, they will continue to hold relevancy for SEO. Since Google's Panda is able to recognize relevant content, it should be able to discern when your site and book are referenced appropriately.
Article marketing directories may have been severely impacted by the changes affecting search engine optimization, which does mean there is a potential impact on an author's ability to reach audiences using this method, as article directories themselves have taken a hit in relevancy and credibility. On the other hand, excellent content has become even more significant for SEO to bloggers and site owners; who are now forced to offer richer content in order to gain popularity and relevancy ranking. Article marketing websites could retain or gain relevancy themselves by offering richer content using tighter submission guidelines. I believe that is what has been happening. Article marketing websites have tightened their quality controls, denying publishing acceptance to authors and articles that abuse the privilege of contributing to the directory by filling an article with links that lead to marketing sites. True and relevant articles are actually going to be in greater demand, as those in need of content seek out quality articles. Savvy authors will be using their bylines to lead readers back to their sites. These authors benefit by the environment clean up.