Tuesday, November 25, 2014

Tip Tuesday: “Above the Fold”

It is Tip Tuesday!

Expand your online marketing reach by developing effective strategies, SEO best practices and knowledge.

Tuesday's Tip for 11/25/2014  “Above the Fold”

The term “above the fold” refers to the contents of a website which are visible to the user without having to scroll down on their browser.

"Above the Fold"
Did you know the less work people have to do in order to see your offer, announcement, or incentive, the more likely they are to respond to it.

Marketing research shows that the upper right-hand corner is the most effective spot for an opt-in offer.

You can use this knowledge to your advantage.  If the sign-up form for your news letter, the like/share button, the purchase incentive, or that advertisement for your book/music cd/products are not already located above the fold, moving them to a more visible spot will often increase your conversion rate.

Tip Tuesdays, because the more you know . . . the better you do.

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