Tuesday, November 4, 2014

Tip Tuesday: Diversify!

It is Tip Tuesday!

Expand your online marketing reach by developing effective strategies, SEO best practices and knowledge.
Tuesday's Tip for 10/22/2014: Diversify! Diversify! Diversify!

Approach building your online presence and marketing power from multiple angles. Attract larger, more loyal audiences, and increase your Search Engine ranking while doing it. Approach your marketing and creative process with an eye to diversify. Deconstruct, re-frame and then re-imagine how you will reach your audience.

Three areas of the utmost importance in attracting an audience to your blog or website are

  • SEO ranking: clean up your webpage for search engine optimization; start by loading quality content.
  • Social Media: reach out and engage audiences using social media
  • Mobile Apps with visually optimized webpages
Search Engine Optimization
With "Content as King," SEO is hands-down your best way of bringing traffic to a blog or website. However, search engine ranking criteria is constantly changing. Technologies are also changing, so are the ways people enter and use the Internet.  In order to increase and safeguard your ranking, you will have to be flexible too.  Diversify your marketing activities, so that when changes occur the impact on your website will not be catastrophic. 

Social Media
Did you know, Facebook has partnered with Bing to use LIKES as a major factor in which pages will rank highest during keyword searches. If one of your friends has liked a page and you perform a corresponding keyword search, that page is most likely to appear at the top of your search query. 

Google has also associated social media activity with ranking clout; analyzing Facebook, Twitter and other social media interaction and connections to a webpage or blog, and is assigning rank with these factors in view. Social Media gives Google a more reliable tool in gauging site popularity, than counting back-links ever did. Back-links aren't dead, but social media activity which leads traffic back to your site has taken the lead in determining SEO popularity.

Mobile APPs, Smart Phone/Tablets
Technological advances change the way people use the internet. Mobile apps -- smart phones and tablets, are the fastest expanding point of access for Internet users. Be sure to optimize your website for easy mobile app viewing. 


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