Wednesday, November 17, 2010
Article Marketing: Promoting Your Book
By Vonnie Faroqui
Daily we at WITS are consulted by authors about book promotion and how to drive traffic to an author homepage. One powerful and non intrusive tactic for marketing your book and driving web traffic is through the intelligent use of article marketing.
Bloggers and other online or print publications use sites like EzineArticles.com, ABC Article Directory and Etopic.com, to obtain free content that is available for republication. These article database sites specialize in collecting the most up to date articles, on a variety of different topics and making those articles available for reprint. Articles on these sites are available for use, free of charge and may be reprinted any number of times by multiple publications.
WITS utilizes these sites to promote our authors and their books through article placement and marketing. We create content rich, key word optimized articles on topics that either introduce readers to a book and author or refer to an author’s work as a reference guide of unique knowledge and experience on a theme.
Articles we have written are reprinted across the internet and through conventional print media, giving our authors a broad range of exposure but the benefit of article marketing doesn’t stop there. It is not necessary for an article to be republished in order to be found and read online by your audience. Simply being placed in one of these databases opens an opportunity for your book and your name to enter the online stream of communication. These articles and database sites are also available to internet users surfing the web using key word search engines like Google.com. This makes article placement and marketing even more effective.