Marketing Doesn't Have to Kill Your Creative Joy

The writing and publishing worlds have been going through a deconstruction of their traditional roles and relationships ever since authors envisioned using the Internet to self promote, and market their own work. The role of traditional publishers is still being re-framed.

As publishers have less and less to offer aspiring writers, more and more authors choose self publishing. Gone are the days when publishers had budgets to give fat advance checks, or to invest in marketing for their authors. Even their best selling authors are feeling neglected in the pinch, forget marketing for the mid list picks. Within the traditional publishing houses the majority of promotions and marketing efforts are being left squarely in the author's lap. Traditionally published or self published, we are all in the same boat when it comes to getting our books in front of readers. Now is the time to re-imagine how we are going to bring marketing into our creative writing processes.

Don't Separate Marketing from your Creative Writing Process . . . Use it! 

As an author you have to know your target audience. You have to anticipate and plan for your reader's desires. You have to engage them if you are going to keep them reading. You should ask the same questions when choosing your audience, theme, and plot influences, as you would for marketing your book.

What is my audience looking for? What are they going to get from my book?

Are they looking for answers or seeking entertainment? What is it that will attract them to my book and my website over the books and websites of other authors? Is it my themes? Am I teaching a skill, proselytizing an ideal, or prophesying a dire warning? Am I making a political comment or a spiritual declaration? Does my book hold expert or life knowledge? Do I have more to offer than just this book? Can I hook my audience into purchasing and reading my book through a shared interest, a cause, or sentiment?

These may be questions that both influence who an author is writing for or even about, plot devices, and theme development, as well as where and how they might market a book in the future.

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" New Gate Keepers" A Publishing Tale by Mary E. Martin

Gather around. DID YOU HEAR?

There’s a new gatekeeper in our town. The world of publishing has been transformed. I bring the news to you from my front row seat. But the best way to explain is—as usual—to tell a story. . .

Some of you are too young to remember the arrival of personal computers in our homes. But when they did arrive, many of us decided to become writers. (Given the huge volume of prose that has flowed since, I must conclude that our creativity was severely repressed in earlier times.)

With so many people writing all kinds of stories and opinions, the publishing houses were flooded with manuscripts, more than ever before. Agents and publishers [the gatekeepers] grew angry at the onslaught and so overwhelmed were they, that rarely did they answer the poor writer’s little query letters, over which he had labored for weeks. With no response, the writers grew angry.
But it wasn't really the fault of those publishing houses. Their technology and staff were not up to the deluge. Neither was their cash flow. In this new publishing landscape, they could afford precious little time and very little money. Where were those fat advance cheques, the authors [the ones who got past the gate] wondered?

The writers became angrier.  After all, no one liked to be brushed off with a generic rejection letter. Nothing seemed to be “for our list”. The writers were very dispirited. Their creative urge was nearly expunged. In desperation, they sought other avenues for getting published.

Along came innumerable self-publishing companies and more new technology called print-on-demand and much later, e-books. In those days, any author forced to admit he was self published hung his head in shame. Aside from being rejected in a rude and uncaring fashion by the traditional gatekeepers, the writer had yet another cause for unhappiness—public humiliation. The stigma of being “self-published” was branded on his forehead. The book must be garbage. After all, without the imprimatur of the gatekeeper, how could the book be anything else? What could the angry and humiliated writer do?

In front of gate -tfsimon

(What a sad and frustrating tale!) Back then, any author, convinced the old order still existed, quaked like a lowly vassal outside the King’s castle. Fearsome dark turrets with few openings rose up and towered over him. The drawbridge slammed shut with such a bang that the author was nearly deafened. But, despite his despair, he remained ever determined. The author would fling his manuscript over the moat, aiming for one of the lowest portals. If those sheets of paper magically took flight and got into the castle, the vassal would sit patiently on a rock and wait. And wait. He would try to keep his spirits up by following the usual advice to keep writing while waiting. Actually that was not bad advice and many new manuscripts resulted. Rarely did any writer get called to enter the castle. Oh yes—there were a few, but throngs of other supplicants were never noticed. What could the authors do?

No one knows how it happened, but one morning magically a new market square appeared between the castle and the forest where the writers lived. It covered many acres and was loud, noisy, colorful, and crammed with thousands upon thousands of people. Many hawkers had built rude little stands and made bright red and gold signs. The attendant at each stand shouted out to advertise their wares [mostly books] which were piled in baskets. The more enterprising had helpers who slipped through the crowds to hand out advertisements and coupons with marvelous offers—free books.

Signs were posted at the most promising locations in the market where the traffic was highest. But where could anyone find their sort of customer—the ones who would actually buy their books?

One hawker of food said, “If someone is looking for a mutton leg, no point in wasting time trying to sell him fruit and vegetables. You got to find the right customer for your wares.” By the way, those who sold food did very well. People who were browsing the books became ravenous.
“So how can we find the carnivores?” the writers asked.
Sad to say, few customers could afford the price of meat.

From dawn to dusk, the shopkeepers [writers] slaved. Later some met to consider putting on a play to tell about their books and attract readers. Others decided that singing and dancing might help. The brightest and the best said—“Now is the time to be creative!” One even dressed up as his own wife to act the part of one of his characters. Those who normally shunned the limelight hurried back home to write in peace.

Now . . . about that new gatekeeper.

This is a tale filled with irony. The old gatekeepers at the castle no longer had their jobs. They came each morning to the market asking if they might guard the gate. They did not seem to understand that the order had changed and that they had to find a new way to go on. No one wanted to hire them because anyone could come into the market. In fact, the more people the better.
“The market needs no gatekeeper,” the hawkers insisted.
“And why is that?” the old gatekeepers asked.
“The market itself, in its massive size, is its own gatekeeper."

The old gatekeepers looked sad and scratched their heads. Finally they began walking aimlessly through the market looking for something to do.
I am no expert in the effect of technological advance upon societies. But any who cannot figure out the game of selling their wares is barred by the extreme difficulty in being heard above the din in our market.

Mary E. Martin  is the author of two trilogies The Osgoode Trilogy set in the corridors of power in the world of the law, and The Trilogy of Remembrance set midst the glitter and shadows of the art world.

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The Perks and Perils of Self-Publishing

Author Olivia Rodan Jacobs returns as a guest blogger to share her publishing experience with Outskirts Press.  Welcome back Olivia!

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The Perks and Perils of Self-Publishing

The manuscript was complete. It was time to think about publishing, but there were challenges. My first draft had been a simple mystery. The finished product brought up controversy. I’d added factual information that gave the thriller depth and intensity, but the page count had burgeoned. The book wasn’t sexy enough for some publishers but might be considered harsh by others. And I was a first-time author.
What should I do? I would never self-publish. Pay all that money, and then what? Give a few books to friends and let the rest sit in a box in my garage? (I’d heard such tales.)
A neighbor urged me to look into Amazon’s connection with self-publishing. I ordered SELL YOUR BOOK on Amazon, by Brent Sampson. I researched self-publishers and was impressed by the POD or print-on-demand approach.
One company stood out in my research, both for professionalism and fair pricing. So I entered a relationship with Outskirts Press (www.outskirtspress.com) and submitted my manuscript to Outskirts’ review committee. A positive response included the comment, “Reads like a movie.” I was pleased. It also stated, “Needs cutting.” Hmm, maybe 480 pages was too long.
The process of revising included shifting the order of some sections. Then I proofread, spell-checked, proofread again. Outskirts offers editing services, but I was watching my pennies.
The galley stage is a “last chance” to catch errors previously missed. I saw a few typos and entered them in the edit sheet. Outskirts also offers a proof-book, as more errors might be more caught in that form. Again watching my pennies, I declined. The first five books were sent to me as a publisher courtesy. You guessed it—I immediately spotted more typos. Then my daughter suggested I add a simple map. More changes. More charges. My own fault.
The book was ready. Outskirts Press sent out press releases. And then a friend suggested a change in the appearance of the title—putting Jerusalem 3000 in italics and THE POISONER’S AGENDA in all caps to better reflect the content of the book. It was a good suggestion. Outskirts helped me make the change. Throughout the whole process, both the copy and image editors at Outskirts displayed a professionalism, patience and courtesy that was impressive.
I was a published author! But since information had been released before I decided on a cover change, the wrong image showed up on some catalog pages, and since the book was already published, these corrections became my responsibility. (I’m still working on this!)
The perks of self-publishing? No one told me what to write. I worked with fantastic professionals at Outskirts Press. The book came to print in a matter of weeks, not years. But the perils? I made mistakes. I added improvements late. Don’t let your own “rush to print” pressure you. Your book will hit the market.
Ah, but that’s the next question, how to market it? Outskirts offers a lot of help in marketing, emailing many tips. I’m also gleaning a lot from Vonnie at Ink Slinger's Whimsey. What an adventure!

Olivia Rodan Jacobs, author of Jerusalem 3000, THE POISONER’S AGENDA
www.thepoisonersagenda.com Reviews on www.writersinthesky.com and www.amazon.com.

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