I would like to give a great big shout out to the Paranormal Romance Audience!My favorite sizzling romance author Claudy Conn has just released a series third, Hungry Moon-Jodi.
|HungryMoon-Jodi, by Claudy Conn|
I bring this up because, I would like to do two things in today's blog; promote Claudy's work, which is deserving and excellent; and point out her excellent promotions strategy. Claudy is accessing more readers and selling more books by publishing her works as Kindle download-ables, e-books, than if she only formatted her books for print sales.
Now authors, don't wrinkle your noses at the sight of "e-books." Just because they don't have that nostalgic paper smell, and we can't lounge dramatically about, turning their pages, doesn't mean they are less valuable to readers or as book sales.
e-Books have become the fastest growing book market, helped along by mobile technology and yes, social networking -- word of mouth. Which, not so incidentally, is the reason why websites like Wattpad, Twitter and Facebook are so popular in marketing strategies. Wattpad is the most author friendly because it was designed and created for the purpose of sharing books and writing, to encourage reader reviews/sharing, and to help authors build fan bases, all using mobile/smart apps for e-reading, e-books. Every promotions expert knows and will tell you "The best marketing boost an author can get comes through word of mouth referrals." Combining social networking, mobile phones and e-book app tools, like kindle and other e-readers, was a genius stroke in helping authors like Claudy Conn dominate the reading market.
I believe that part of Claudy's success lies in her ability to quickly move from one plot and idea to the next. She is the most prolific and zesty writer I know. I have read many of her books and she never bores me. Claudy keeps her material fresh by changing sub-genres, which expands her creativity and the appeal of her many series. She has developed her ability to write quality (and steamy) romance in several genres, on a level that keeps her fans in constant supply and demand. The fact that e-books are more affordable and cost nothing in trees is only a minor factor in allowing Claudy's avid fans to keep purchasing.
Congratulations to Claudy Conn and to any other author who takes advantage of the shifting and changing technological advances which are shaping the landscape of book marketing and enjoyment.