As publishers have less and less to offer aspiring writers, more and more authors choose self publishing. Gone are the days when publishers had budgets to give fat advance checks, or to invest in marketing for their authors. Even their best selling authors are feeling neglected in the pinch, forget marketing for the mid list picks. Within the traditional publishing houses the majority of promotions and marketing efforts are being left squarely in the author's lap. Traditionally published or self published, we are all in the same boat when it comes to getting our books in front of readers. Now is the time to re-imagine how we are going to bring marketing into our creative writing processes.
Don't Separate Marketing from your Creative Writing Process . . . Use it!
These may be questions that both influence who an author is writing for or even about, plot devices, and theme development, as well as where and how they might market a book in the future.