It is Tip Tuesday!Expand your online marketing reach by developing effective strategies, SEO best practices and knowledge.
Tuesday's Tip for 11/25/2014 “Above the Fold”
The term “above the fold” refers to the contents of a website which are visible to the user without having to scroll down on their browser.
|"Above the Fold"|
Marketing research shows that the upper right-hand corner is the most effective spot for an opt-in offer.
You can use this knowledge to your advantage. If the sign-up form for your news letter, the like/share button, the purchase incentive, or that advertisement for your book/music cd/products are not already located above the fold, moving them to a more visible spot will often increase your conversion rate.
Tip Tuesdays, because the more you know . . . the better you do.